Experience

May 2021 – Present
Art Director

  • Integral senior lead and design mentor to a large enterprise corporate rebrand during mergers and acquisitions consisting of 5 total brands – with the recognition of 2 platinum awards – and with the internal adoption of 3 major martech platforms including on-going trainings, strategy planning and vendor management.

Enlyte / Mitchell

AV Concepts

May 2015 – December 2020
Art Director

  • Established a brand identity with a 150% increase in organic search traffic by implementing a new design system.

  • Revitalized marcom templates with a 95% compliance in one quarter by guiding company culture with brand management.

  • Designed system for an award winning internal agency lifting lead scoring to 90% range exceeding projections.

Interactions

April 2014 – May 2015
Art Director

  • Achieved lifts up to 400% by elevating visual design for CPG brand product demonstrations at major retailers. 

  • Integral to creation of in-house agency model named a Top 100 Event Agency on Event Marketer’s IT list – two years in a row.

August 2012 – April 2014
Senior Graphic Designer

  • Acquired four regional and nationally recognized awards for best-in-class trade publication in print and digital formats by visual design.

  • Formed partnerships with Fortune 500 brands by managing style tiles, standards and assets for retailers nationwide.

Ameba Marketing

October 2008 – August 2012
Graphic Designer

  • Established a healthcare identity that would become one of the nation’s highest rated private health insurance plans by re-designing print and digital awareness campaigns.

 

Awards

2022 Platinum Award
Corporate Identity

2022 Platinum Award
B2B Website


2022 Silver Award
B2B Brand Video

Muse Creative Awards

AVA Digital Awards

2015 Platinum Award
Recognizing outstanding achievement and service within the creative industry including concept, direction, design and production of digital communication.

MarCom Awards

Gold 2013 MarCom Award
Association of Marketing & Communication Professionals, Best Internal Publication: Retail News Insider

San Diego Press Club

1st Place Award, 2013
Best In-House Trade Publication, Retail News Insider

Communicator Awards

Gold Communicator Award, 2013
International Academy of Visual Arts, Print: Employee Publication – Newsletter, Retail News Insider

 

Education

UXDMC

Certification: UX Design Masterclass at Filament Lab – Extensive UX bootcamp from UX research to design thinking, execution and development handoff.
Focus: User research, process, execution and best practices.

Designlab

Course: UI Design Course – Mentor provided training in UI/UX, interface building, UI patterns and principles, and user centered design methods.
Software Focus: Sketch, Adobe XD, InVision, Zeplin, Whimsical.

UCSD

2005 – 2007:
University of California, San Diego, Bachelor of Arts (B.A.)
Visual Arts Media with a Computing Emphasis
GPA 3.99
Graduated Honors: Summa Cum Laude
Activities and Societies: Golden Key, New Media Artist

Santa Monica College

2002 – 2005: General Education, Beginning Art & Design
GPA 3.9
Activities and Societies: Theater, SAG, Art & Design

 

Skills

UX / UI

UI: Sketch, Figma, Adobe XD, Zeplin, Whimsical
Prototyping: InVision, Figma, Sketch, Adobe XD
Philosophies & Process: User Centered Design. Laws of UX and UI principles of design. Training: UX Design Masterclass at Filament & Designlab.

Design

Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat, Premiere Pro, Media Encoder, Bridge
Microsoft: PowerPoint, Excel, Word
Apple: Keynote & Numbers
Google: Docs, Slides, Sheets, SketchUp
Presentation: Prezi

Administrative / Data

Microsoft Office: Word, Excel, PowerPoint
Google: Google Drive
Remote Accessibilities: Hangout, Skype, Zoom, Uber Conference